/* PPC comparisons and budget diagrams share the homepage's visual system. */
.ppc-page .ppc-main { color: var(--color-ink); }
.ppc-page .ppc-main :is(h1, h2, h3, p, figure, ol, dl) { margin: 0; }
.ppc-page .ppc-main h2 { font-size: clamp(1.9rem, 3.4vw, 3.1rem); line-height: 1.15; font-weight: 700; letter-spacing: -.04em; text-wrap: balance; }
.ppc-page .ppc-main h3 { font-size: 1rem; line-height: 1.4; letter-spacing: -.025em; }
.ppc-page .ppc-main p { color: var(--color-muted); }
.ppc-page .ppc-main [id] { scroll-margin-top: 32px; }
.ppc-page .ppc-main .ppc-eyebrow { display: block; margin-bottom: 16px; color: var(--color-accent-light); font-size: .6875rem; font-weight: 600; line-height: 1.5; letter-spacing: .11em; text-transform: uppercase; }
.ppc-page .ppc-hero { padding: 56px 0 64px; }
.ppc-page .ppc-hero-grid { display: grid; grid-template-columns: minmax(0, 1.05fr) minmax(0, 1fr); gap: 72px; align-items: center; }
.ppc-page .ppc-hero h1 { font-size: clamp(2.75rem, 4.8vw, 4.25rem); font-weight: 750; line-height: 1.08; letter-spacing: -.05em; }
.ppc-page .ppc-hero h1 span { color: var(--color-accent-light); }
.ppc-page .ppc-lead { max-width: 47ch; margin-top: 22px; font-size: 1rem; line-height: 1.8; }
.ppc-page .ppc-actions { display: flex; flex-wrap: wrap; align-items: center; gap: 12px 24px; margin-top: 26px; }
.ppc-page .ppc-text-link { display: inline-flex; align-items: center; gap: 10px; min-height: 44px; color: var(--color-accent-light); font-size: .875rem; font-weight: 500; text-decoration: none; text-underline-offset: 4px; }
.ppc-page .ppc-text-link:hover { color: var(--color-link-hover); text-decoration: underline; }
.ppc-page .ppc-journey { padding: 28px; border: 1px solid var(--color-line); border-radius: var(--radius-panel); background: var(--color-surface-alt); }
.ppc-page .ppc-journey figcaption > strong { display: block; max-width: 25ch; font-size: 1.375rem; font-weight: 600; line-height: 1.35; letter-spacing: -.025em; }
.ppc-page .ppc-journey ol { margin-top: 24px; padding: 0; list-style: none; }
.ppc-page .ppc-journey li { display: grid; grid-template-columns: 26px minmax(0, 1fr) 28px; gap: 14px; padding: 20px 0; border-top: 1px solid var(--color-line); }
.ppc-page .ppc-journey li:last-child { padding-bottom: 0; }
.ppc-page .ppc-step-number { color: var(--color-accent-light); font-size: .6875rem; font-variant-numeric: tabular-nums; }
.ppc-page .ppc-journey li strong { display: block; font-size: .875rem; font-weight: 600; line-height: 1.45; }
.ppc-page .ppc-journey li p { margin-top: 8px; font-size: .8125rem; line-height: 1.65; }
.ppc-page .ppc-journey img { display: block; filter: brightness(0) saturate(100%) invert(74%) sepia(18%) saturate(2199%) hue-rotate(210deg) brightness(103%) contrast(101%); }
.ppc-page .ppc-section-nav { border-block: 1px solid var(--color-line); }
.ppc-page .ppc-section-nav .container { display: flex; flex-wrap: wrap; gap: 8px 36px; padding-block: 10px; }
.ppc-page .ppc-section-nav a { display: inline-flex; align-items: center; min-height: 44px; color: var(--color-muted); font-size: .8125rem; text-decoration: none; }
.ppc-page .ppc-section-nav a:hover { color: var(--color-accent-light); }
.ppc-page .ppc-section { padding: 80px 0; }
.ppc-page .ppc-section-heading { display: flex; align-items: end; justify-content: space-between; gap: 48px; margin-bottom: 36px; }
.ppc-page .ppc-section-heading > p { max-width: 40ch; font-size: .9375rem; line-height: 1.75; }
.ppc-page .ppc-platforms { padding-bottom: 0; }
.ppc-page .ppc-platform-grid { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); border-block: 1px solid var(--color-line); }
.ppc-page .ppc-platform-grid article { padding: 32px 40px 28px 0; }
.ppc-page .ppc-platform-grid article + article { padding-inline: 40px 0; border-left: 1px solid var(--color-line); }
.ppc-page .ppc-platform-grid h3 { font-size: 1.375rem; }
.ppc-page .ppc-platform-grid article > p:not(.ppc-eyebrow) { margin-top: 16px; font-size: .9375rem; line-height: 1.75; }
.ppc-page .ppc-platform-grid ul { display: grid; gap: 8px; margin: 20px 0 12px; padding-left: 18px; color: var(--color-muted); font-size: .8125rem; line-height: 1.6; }
.ppc-page .ppc-platform-grid li::marker { color: var(--color-accent-light); }
.ppc-page .ppc-platforms .ppc-production-note { margin-top: 20px; font-size: .75rem; line-height: 1.75; }
.ppc-page .ppc-workflow { padding: 56px 0; border-block: 1px solid var(--color-line); background: var(--color-surface-alt); }
.ppc-page .ppc-workflow .ppc-section-heading { margin-bottom: 28px; }
.ppc-page .ppc-steps { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 32px; padding: 0; list-style: none; }
.ppc-page .ppc-steps li { padding-top: 16px; border-top: 1px solid var(--color-line); }
.ppc-page .ppc-steps li > span { color: var(--color-accent-light); font-size: .6875rem; font-variant-numeric: tabular-nums; }
.ppc-page .ppc-steps h3 { margin-top: 12px; }
.ppc-page .ppc-steps p { margin-top: 10px; font-size: .8125rem; line-height: 1.7; }
.ppc-page .ppc-questions-grid { display: grid; grid-template-columns: minmax(0, .8fr) minmax(0, 1.2fr); gap: 72px; }
.ppc-page .ppc-faq { border-top: 1px solid var(--color-line); }
.ppc-page .ppc-faq details { border-bottom: 1px solid var(--color-line); }
.ppc-page .ppc-faq summary { position: relative; min-height: 52px; padding: 20px 32px 20px 0; color: var(--color-text); font-size: .9375rem; font-weight: 500; line-height: 1.5; list-style: none; cursor: pointer; }
.ppc-page .ppc-faq summary::-webkit-details-marker { display: none; }
.ppc-page .ppc-faq summary::after { position: absolute; top: 18px; right: 4px; content: '+'; color: var(--color-accent-light); font-size: 1.25rem; }
.ppc-page .ppc-faq details[open] summary::after { transform: rotate(45deg); }
.ppc-page .ppc-faq details > p { max-width: 65ch; padding: 0 20px 24px 0; font-size: .875rem; line-height: 1.8; }
.ppc-page .ppc-faq a { color: var(--color-accent-light); text-underline-offset: 4px; }
.ppc-page .ppc-final-cta { padding: 64px 0; background: var(--color-surface); }
.ppc-page .ppc-final-cta .container { display: flex; justify-content: space-between; align-items: center; gap: 40px; }
.ppc-page .ppc-final-cta p { max-width: 65ch; margin-top: 16px; font-size: .9375rem; }
.ppc-page .ppc-final-cta .btn { flex: 0 0 auto; }
@media (max-width: 1100px) {
  .ppc-page :is(.ppc-hero-grid, .ppc-questions-grid) { gap: 40px; }
  .ppc-page .ppc-section-heading { align-items: start; gap: 32px; }
}
@media (max-width: 900px) {
  .ppc-page .ppc-hero-grid { grid-template-columns: 1fr; }
  .ppc-page .ppc-hero-grid > div, .ppc-page .ppc-journey { max-width: 660px; }
  .ppc-page .ppc-hero h1 br:first-child { display: none; }
  .ppc-page .ppc-section-heading { display: block; }
  .ppc-page .ppc-section-heading > p { max-width: 60ch; margin-top: 20px; }
  .ppc-page .ppc-steps { grid-template-columns: 1fr 1fr; }
}
@media (max-width: 760px) {
  .ppc-page .ppc-hero { padding: 40px 0 48px; }
  .ppc-page .ppc-hero h1 { font-size: clamp(2.6rem, 9.4vw, 3.6rem); }
  .ppc-page .ppc-section { padding-block: 56px; }
  .ppc-page .ppc-platforms { padding-bottom: 0; }
  .ppc-page .ppc-platform-grid { grid-template-columns: 1fr; }
  .ppc-page .ppc-platform-grid article { padding: 28px 0; }
  .ppc-page .ppc-platform-grid article + article { padding-inline: 0; border-left: 0; border-top: 1px solid var(--color-line); }
  .ppc-page .ppc-section-nav .container { gap: 0 24px; padding-block: 8px; }
  .ppc-page .ppc-journey { padding: 22px; }
  .ppc-page .ppc-journey li { grid-template-columns: 24px minmax(0, 1fr); gap: 10px; }
  .ppc-page .ppc-journey li > img { display: none; }
  .ppc-page .ppc-questions-grid, .ppc-page .ppc-steps { grid-template-columns: 1fr; }
  .ppc-page .ppc-steps { gap: 24px; }
  .ppc-page .ppc-final-cta .container { align-items: start; flex-direction: column; gap: 24px; }
}