White Label Partnerships

Tyler Cardwell, owner and developer at Cardwell Web

White label partnerships

Offer websites, SEO, and PPC under your own brand

Some agencies and freelancers are great at sales, strategy, and client relationships, but don't want to hand-code every website, manage every SEO account, or run every ad campaign themselves. That's where this comes in - you bring the client relationship, and the technical work happens quietly in the background.

Every project comes back fully documented and ready to hand off, with as much or as little of your own branding on reports and communication as you want. Your client never has to know who actually built it unless you tell them.

Why it matters

  • Overflow capacity without hiring, so you can take on more work
  • Custom-coded work your client can't outgrow like a template
  • Direct developer access, not an account manager relaying messages
  • Wholesale pricing, so the margin on top is entirely yours

Wholesale rates, no retail markup

Partners pay wholesale project pricing - typically 30 to 40% below what a client would pay booking directly. A standard marketing site, an ongoing local SEO engagement, and PPC management each have their own wholesale rate, and you decide what to charge on top.

You stay behind the scenes, or don't - your call

Most partners keep this entirely invisible to their client. Reports, emails, and project updates can be white-labeled with your name and branding, or sent completely blind with no branding at all, depending on how you work with that particular client.

No minimums, no retainer

Send one project or ten. There's no monthly minimum volume and no retainer required to stay a partner - projects get scoped and quoted as they come in, whenever that is.

You choose how hands-on to stay

Some projects get handed off fully once they're built. Others stay in ongoing fulfillment, where the technical side keeps running in the background while you manage the client relationship. Either way works.

Custom-coded work holds up better for your client

A page-builder or WordPress site a client can outgrow in a year reflects on the agency that delivered it. Hand-coded builds scale into more complex features later without a rebuild, which matters when it's your name on the invoice.

Send any mix of website, SEO, or PPC work

Partners route all kinds of projects through this - full website builds, ongoing local SEO retainers, or PPC management for a client who wants faster results than SEO alone. Whatever your client needs, there's a wholesale rate for it.

Reach out with the kind of projects you typically send, and we'll get you set up with partner pricing.

Want to see wholesale pricing?

Tell me what kind of projects you send - websites, SEO, PPC, or a mix - and I'll send over partner rates.

Become a partner